B2C，开阔传统鞋企未来营销新通途

    TONGHUOPENGZHANG，WUJIASHANGZHANG，DIANZUCHENGBEN、RENGONGCHENGBENYUELAIYUEGAO，XIEYECHUANTONGDESHANGCHANGQUDAO、ZHUANMAIDIANYINGXIAOMOSHIZAOYULETIANHUABAN，WEILAIDEQIYEYINGXIAOZENMEGAO？ZHEIYINQILEXUDUORENRENZHISHISHENSHENDESIKAO。RIQIAN，ZAIWENZHOUKEJIGUANZHAOKAIDEYINGSHIDAISOUSUOYINQINGYINGXIAODAHUISHANG，HUANQIUXIEWANGCEOLINWENJIAZAIFENXIANG“XIEYEQIYEDEB2BYUB2CZONGHEYINGXIAOZHIDAO”SHIDUANYAN：B2CTIDAIC2CSHIWEILAIWANGGOUFAZHANDEBIRANQUSHI。

    做还是不做？

    LINWENJIARENWEI，ZAIWUJIASHANGZHANGDEYINSUZUOYONGXIA，MUQIANXIEYEYINGXIAODECHUANTONGQUDAOTUOZHANCHUXIANLEPINGJING，WANGGOUSHICHANGZECHUYUBAOFASHIZENGZHANGJIEDUAN，KAIZHANDIANZISHANGWUSHIXUDUOCHUANTONGXIEQIZHANWANGDEXUANZE。YAOBUYAOZUODIANZISHANGWUYIJINGBUSHIWENTI，GUANJIANZAIYURUHEXUANZESHENMEYANGDEDIANZISHANGWUXINGSHI？RUGUOANZHAOCHUANTONGDESIWEILAIKAIZHANDIANZISHANGWU，MEIYOUYIGEHENWANSHANDEYUNYINGTUANDUIZAIZHICHI，HENDUOZHISHIYIDAOLIANGGEKEFUZAIZUO、JIANFAHUO，YEBUSHUXIHULIANWANGDECAOZUOSHOUFAHEJINENG，JIUWUFATUOZHANXIEYEDIANZISHANGWUDEKUANDUHEGAODU，KENENGCHUXIANTOUTONGYITOU、JIAOTONGYIJIAODEQINGKUANG。TONGSHI，MEIYOUTIQIANGUIHUAHAODIANZISHANGWU，ZUZHIJIGOUPANGZA，GUANLIZHIDUBUYANJIN，MEIYOUCHULIHAOYUXIANXIADEJINGXIAOSHANG、DAILISHANGDEMAODUN，MEIYOUCHULIHAOZAIJIAGESHANGYUZHONGDUANLINGSHOUSHANGCHUXIANDEMAODUN，JIUKENENGSHIXIEYEDEDIANZISHANGWUZOUXIANGWUQU。

    MUQIAN，KAIZHANDIANZISHANGWUDECHUANTONGXIEQIBINGBUSHAOJIAN，DANSHIHUISHOUYIXIEGUYOUSIWEIDEXIANZHI，JUEDEDIANZISHANGWUKEYOUKEWU，KESHISHIKAN，ZHIBUGUOZAICHUANTONGXIAOSHOUJICHUSHANGDUOLEYIGEXIAOSHOUQUDAO，ZHISHISHUOZHEIGEXIAOSHOUQUDAOBIXIANYOUDEXIAOSHOUQUDAOSHAOTOURUYIXIEYINGYONG。SUOYI，YIXIEXIEQIMEIYOUGUODUODIZHIPEIJINGLIJINXINGFENXIYANJIUDIANZISHANGWU，HENDUOQIYEZHISHIKAIYIGEWANGZHAN，HUOZHEGAOGEWANGDIAN，ZHAOJIGEKEFU，RANHOUSHANGHUO、MAIHUO、FAHUO。KESHIGUOYIDUANSHIJIANYIHOU，CHANPINGENGXINDESUDUHENHUANMAN，WANGZHANDELIULIANGYEHENDI，CHANPINXIAOSHOULENGLENGQINGQING，XIEQISHOUYIWEIBO，HENDUOXIEQICHANSHENGLEYIZHONGGUYOUDERENSHI，DIANZISHANGWUMEISHENMEFAZHANQIANJING，YUSHIDUIDIANZISHANGWUBULENGBUREQILAI。LINWENJIAXIANSHENGJUEDE“XIEQIZAOWANYAOZUODIANZISHANGWU，DIANZISHANGWUSHIWEILAICHUANTONGXIEYEYINGXIAODEZUIZHONGYAODEPINGTAIZHIYI。”

    向左走还是向右走？

    WOMENYONGHULIANWANGDEFANGSHIRUHEZUOCHUANTONGXIEQIDEDIANZISHANGWU？SHENMESHIXIEQIZUODIANZISHANGWUZUIDADEZHANGAI？LINWENJIARENWEI，WOMENXIGUANYUZHIZUOWUJIANSHI：KUOPINLEI、JIAGEZHAN、MIANYUNFEI、WANGZHANSHENGJI、DULICHENGLIDIANZISHANGWUGONGSIJUYOUDULIDECAIGOUQUANHEKUCUN。YINWEIYIXIEYISHIHETIZHIMEIBANFADAPO，YEZUAILEXIEQIDIANZISHANGWUDEFAZHAN。

    SHIJISHANGDIANZISHANGWUYINGXIAOMOSHIHENDUO，BAOKUOB2B、C2C、B2CDENGDENG。B2BSHIQIYEDUIQIYEZHIJIANDEYINGXIAOGUANXI；B2CSHI“SHANGDUIKE”，JIXIEQIZHIJIEMIANXIANGXIAOFEIZHEXIAOSHOUCHANPINHEFUWU；C2CSHIXIAOFEIZHEYUXIAOFEIZHEZHIJIANDEDIANZISHANGWU。LINWENJIARENWEI，XIEYEB2BFANGHUANSHIBIRANDE。MUQIANXIEYEJINGGUOCONGDINGWEIMOHUDAOSHICHANGYUNZUOMOHUDEFEILIXINGTUOZHANHOU，SHIBIHUIDAOZHICONGYEZHESHENSHIDUSHIDIQUXIFENB2BJIEGOU、FENXIB2BSHICHANGCHULU。YONG“KANSHANGQUHENMEI”LAIXINGRONGMUQIANDEB2BXINGYEZHENGTIFAZHANXIANZHUANGBINGBUWEIGUO。RANER，B2CXIANGDUIYUCHUANTONGDELINGSHOUJUYOULONGJIANGCAIPIAODEJIAGEDEYOUSHI，WUXIANLIANGDEHUOJIAZHANSHI，HAIYOUPANGDADEYONGHUQUNTI，LINGWAIHAIYOUKUAISUDESHICHANGHUANJING。SUOYI，KEYIKENDINGDISHUO，B2CTIDAIC2CSHIWEILAIWANGGOUFAZHANDEBIRANQUSHI，B2CSHICHUANTONGXIEQIWEILAIYINGXIAODEXINTONGTU。

    长跑与慢跑？

    MUQIAN，JINXINGDIANZISHANGWUYIJINGCHENGWEILECHUANTONGXIEQIDEGONGSHI，NEIME，CHUANTONGXIEQIYAOZHIDINGSHENMEYANGDEDIANZISHANGWUYINGXIAOZHANLVENI？

    LINWENJIAXIANSHENGWEICHUANTONGXIEQITICHULEYIXIEJIANYI：QIYEZAIMINGQUEZIJIDIANZISHANGWUTUOZHANMUBIAOZHIHOU，SHOUXIANYINGGENJUZIJIYUSHICHANGDEZHUANGKUANG，BUDUANZUOCHUCELVEDEDIAOZHENG，BUDUANXUEXIRENJIACHENGGONGDEFANGFA，HAIYOUBUDUANLEIJIYONGHU，HELIKONGZHIJIEZOUYUSUDU，XUANZEZAISHENMEYANGDESHIJIXIAYONG“ZHANGPAO”，SHENMEYANGDEZHUANGKUANGXIASHIHE“MANPAO”；QICIZAIXIEQIJIANLIDIANZISHANGWUDEZHUANYETUANDUI，JIANDINGDEZHICHITUANDUI，BUDUANDITIGAODIANZISHANGWUZHENGGESHICHANGYUNZUONENGLI、CHANPINYANFADENENGLIYIJIZHENGGEGONGHUOLIANGUANLIDENENGLI；SANSHIZUOB2C，MINGQUEZIJIQIYEDEHEXINJINGZHENGLI，SHUNSHIERWEI。